Main Banner
SAP Case Study - New Product Introduction (mySAP.com) - Click here to read this case study
Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.
SAP Case Study - Anderson Baillie help SAP launch mySAP.com at offshore Europe - Click here to read this case study
Utilising its A2B, methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.
SAP Case Study - Retail Solutions Exhibition - Click here to read this case study
Anderson Baillie were one of several IT vendors/services companies to partner SAP as it continued to promote its solution approach to the Retail sector.
SAP Case Study - Retail Solutions Exhibition 2000 - Click here to read this case study
The Anderson Baillie Projects team managed these events for the third consecutive year for SAP and its Retail partners attending Retail Solutions.
SAP Case Study - Computers in Manufacturing Exhibition - Click here to read this case study
Anderson Baillie’s first major campaign project commissioned by SAP in 1994 was to announce the launch of the new global partner programme to the UK.
SAP Case Study - Computers in Manufacturing Exhibition and the SAP Channel - Click here to read this case study
As SAP’s interest in the ERP market began to focus on the mid-market, Anderson Baillie project managed and organised the joint requirements of the SAP Solution Providers, including Microsoft for this exhibition focussed campaign.
SAP Case Study - Computers in Manufacturing Exhibition - Click here to read this case study
Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.
SAP Case Study - Computers in Manufacturing Exhibition - Click here to read this case study
Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998.
SAP Case Study - Anderson Baillie win SAP’s corporate media planning, design and delivery - Click here to read this case study
Anderson Baillie were invited to tender for SAP UK’s first planned advertising campaign for the UK in 1995.
SAP Case Study - Channel Direct Marketing - Click here to read this case study
The Anderson Baillie account team worked with all of SAP’s solution providers including Plaut to deliver this direct marketing campaign aimed at the mid-market channel.
SAP Case Study - SAP deliver their solution for EMU - Click here to read this case study
The implications of European Monetary Union for the UK Financial Services Industry have been inescapable. SAP and its partners PriceWaterhouse and Digital, commissioned Anderson Baillie to communicate their respective solutions to the market with respect
SAP Case Study - New Media Forum - Click here to read this case study
The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems invited Anderson Baillie to create a strategic marketing communication campaign for the launch.
SAP Case Study - Computers in Manufacturing Exhibition Campaign - Click here to read this case study
Anderson Baillie continued its supplier relationship with SAP and its partners and in consecutive years from 1994 through to 1998 ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.
SAP Case Study - Retail Sector Direct Marketing - Click here to read this case study
Anderson Baillie Consulting continued to support the SAP market initiative into the Retail sector through this ongoing integrated direct marketing campaign.
SAP Case Study - Enterprise Customer Management Campaign - Click here to read this case study
When SAP and its strategic partner Siemens Business Services commissioned Anderson Baillie to manage its promotional and exhibition stand campaign at the Enterprise Customer Management show
SAP Case Study - Retail Sector Launch - Click here to read this case study
Following SAP’s phenomenal success in many business sectors, Anderson Baillie were commissioned to launch the enterprise business application software R3 into the retail sector.